We The North

The Toronto Raptors' rallying slogan, unveiled in April 2014 ahead of the playoffs. It grew into a citywide identity β€” Canada's only NBA team representing the whole country, not just the city.

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How it's used

This one's tied to Toronto's culture at large β€” sports, food or music that's become part of the city's identity.

β€œWe The North, no explanation needed.”

Where it comes from

Origin: Toronto Raptors marketing slogan, 2014. It's tied to Toronto's music and sports culture more than to a specific immigrant-language root β€” see our "from the block to global" section for how that side of Toronto slang spread.

Sources

This entry was compiled through general research into Toronto/GTA slang rather than one single citable source β€” see the full bibliography in SOURCES.md and the wider context in our history of Toronto slang.

Related words

See it in the full dictionary β†’ Read the history of Toronto slang β†’