OVO

"October's Very Own" β€” Drake's Toronto-based record label and clothing brand, named for his October birthday. Shorthand for the whole OVO/Drake cultural footprint on the city.

Advertisement

How it's used

This one's tied to Toronto's culture at large β€” sports, food or music that's become part of the city's identity.

β€œHe's got the OVO owl on his jacket.”

Where it comes from

Origin: Drake's Toronto-founded label and brand. It's tied to Toronto's music and sports culture more than to a specific immigrant-language root β€” see our "from the block to global" section for how that side of Toronto slang spread.

Sources

This entry was compiled through general research into Toronto/GTA slang rather than one single citable source β€” see the full bibliography in SOURCES.md and the wider context in our history of Toronto slang.

Related words

See it in the full dictionary β†’ Read the history of Toronto slang β†’