OVO
"October's Very Own" β Drake's Toronto-based record label and clothing brand, named for his October birthday. Shorthand for the whole OVO/Drake cultural footprint on the city.
Advertisement
How it's used
This one's tied to Toronto's culture at large β sports, food or music that's become part of the city's identity.
βHe's got the OVO owl on his jacket.β
Where it comes from
Origin: Drake's Toronto-founded label and brand. It's tied to Toronto's music and sports culture more than to a specific immigrant-language root β see our "from the block to global" section for how that side of Toronto slang spread.
Sources
This entry was compiled through general research into Toronto/GTA slang rather than one single citable source β see the full bibliography in SOURCES.md and the wider context in our history of Toronto slang.