An Art Deco showcase built to sell Torontonians on the car

The Automotive Building

Built in 1929 at Exhibition Place to display the latest cars to the public, the Automotive Building's Art Deco design made it one of the CNE grounds' most architecturally significant structures.

Toronto skyline
Toronto skyline, 2012 — Wikimedia Commons, CC BY 2.0

Advertisement

The Automotive Building opened in 1929 at Exhibition Place, built specifically to showcase the latest car models to the public at a time when automobile ownership was rapidly expanding and manufacturers were eager for a prominent venue to display new vehicles each year at the CNE. Its Art Deco design, with restrained geometric ornamentation typical of the style's late-1920s peak, made it one of the more architecturally notable buildings on the fairground.

A landmark beyond cars

The building outlasted its original single-purpose function, later hosting a wide range of exhibitions, trade shows and events well beyond automobile displays, and its Art Deco exterior has been preserved as part of the CNE grounds' broader collection of early-20th-century exhibition architecture. It remains one of several heritage-recognized buildings at Exhibition Place, reflecting the fairground's role, across the decades, as a testing ground for new commercial products, including the automobile itself.

Advertisement

Sources

Continue reading

Browse all Toronto Guide topics → Browse the slang dictionary → Read the history of Toronto slang →