A restaurant-placemat sketch became the world's biggest movie format
IMAX's First Permanent Theatre
The technology traces back to Montreal's Expo 67, but the first-ever permanent IMAX theatre opened inside the Cinesphere at Toronto's Ontario Place in 1971 — making it a genuine Toronto landmark in the format's history.
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Our Ontario Place guide covers the site's arc from 1970s showpiece to contested modern redevelopment. One detail deserves its own page: the Cinesphere sitting on those grounds holds a genuine world-first.
Invented at Expo 67, refined afterward
IMAX traces back to Multiscreen Corporation, formed by Graeme Ferguson, Roman Kroitor and Robert Kerr in 1967 after their work on large- and multi-screen film experiments at Montreal's Expo 67 — where multi-projector setups kept falling out of sync and distracting audiences rather than immersing them. Along with engineer William Shaw, they developed a single-projector system using 70mm film run horizontally, producing an image nine times larger than standard 35mm film. The name IMAX, short for "maximum image," was reportedly sketched out on a restaurant placemat.
The first permanent theatre: Ontario Place, 1971
The technology's first permanent home wasn't in Montreal — it opened in 1971 inside the Cinesphere at Toronto's newly built Ontario Place, making it the first permanent IMAX theatre anywhere in the world. The distinctive geodesic-domed Cinesphere became as much a symbol of Ontario Place's futurist design as any other structure on the site.
A format that spread everywhere
From that single Toronto theatre, IMAX grew into a global cinema format found in shopping malls, science centres and multiplexes worldwide — but the Cinesphere remains the format's literal point of origin as a permanent, commercially operating theatre, a fact easy to miss next to Ontario Place's more contested modern headlines.
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Sources
- Build Canada — IMAX Founders: The Small-Town Visionaries Who Made Cinema Bigger Than Life Itself
- The Canadian Encyclopedia — IMAX Systems Corporation
- Wikipedia — IMAX Corporation
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